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Rethinking Risk: How the Financial Sector can Partake in the African Creative Industrial Revolution

This disconnect may be rooted in viewing the creative industry as a charity case, or in the perception that creatives lack business acumen

7 November 2024By Tochi Louis
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Hello there,


I hope your week is taking off fine


I must have missed sharing this while we transitioned to Creator Economy IQ, but here: Ahead of the Creative Economy roundtable at TechCabal's Moonshot last week, we explored a crucial and long-overdue discourse—bridging the gap between the financial sector and Africa’s creative industries. The conversation featured insights from Chin Okeke (Founder, Misan Partners) and Wakiuru Njuguna (Managing Partner, HEVA Fund).


Moonshot, hosted by TechCabal, is a conference that brings together Africa's tech ecosystem, providing a platform for networking, collaboration, knowledge-sharing, and celebrating innovation across the continent. This year’s event was a great success, attracting over 4,000 attendees, 148 speakers, and spanning 9 content tracks—all within two days.


I believe this conversation is especially important as Africa’s creative industries continue to break barriers. Unlike other sectors, the creative economy has yet to receive the level of engagement from the financial sector that it truly deserves. Chin and Wakiuru made great points—that this disconnect may be rooted in viewing the creative industry as a charity case, or in the perception that creatives lack business acumen. I couldn’t agree more.


I don’t want to spoil too much, so you can check out the full dispatch on TechCabal.

I’d love to hear your thoughts!


Best, 

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