Mdundo and Premier Records Partnership Will Breathe New Life to African Classics
As seen with the resurgence of classics like Gentleman Mike Ejeagha's 'Ngwo Ngwo Ngwo,' which recently gained new life through social media, this partnership caters to the growing appetite for catalog consumption.
Mdundo, a leading digital music service, announced its partnership with Premier Records Limited. This partnership will breathe new life into the iconic sounds of Africa's musical golden age.
Premier Records Limited boasts an unparalleled catalog of African classics. Their archive houses original recordings from legendary artists who shaped the continent's musical landscape. Among these luminaries are Gentleman Mike Ejeagha, creator of the viral sensation "Ngwo Ngwo Ngwo," and Sir Victor Uwaifo, the highlife pioneer behind the timeless "Joromi." The collection also features works by Rex Lawson, whose "Sawale" continues to enchant listeners, and Victor Olaiya, the renowned highlife trumpeter whose contributions to Nigerian music remain unparalleled.
Through this partnership, Mdundo offers its users an unprecedented opportunity to explore and experience these classic recordings. It's more than just nostalgia. It's a chance to connect with the roots of African music and discover the timeless quality of these pioneering works.
"We're not simply preserving history," says Sowari Akinsionu Head Of Marketing and Partnerships Mdundo. "We're providing a bridge between generations, allowing both long-time fans and new listeners to engage with the music that has shaped African culture for decades."
This initiative represents Mdundo's commitment to honoring Africa's rich musical heritage while making it accessible to a new generation of listeners. By digitizing these classic recordings, we ensure that the legacy of these artists lives on.
Music enthusiasts and cultural aficionados alike can now enjoy an auditory journey through time, rediscovering the sounds that have inspired countless artists and continue to influence contemporary African music.
You can experience it starting here