Last year, NBA player Giannis Antetokounmpo launched Build Your Legacy Ventures, a venture capital firm focused on investments in sports and entertainment. The vision behind Build Your Legacy is reflective of Giannis’ own journey—from the son of Nigerian immigrants in Greece to an NBA champion and global sensation.

For Giannis, this fund isn’t just about capital—it’s about strategic partnerships, leveraging his network, and accelerating the growth of promising companies. He has since cultivated a network of relationships with leading brands, athletes, and industry influencers, making him an ideal partner for founders looking to scale their ventures. One of the fund’s first major investments is in women’s basketball, with Build Your Legacy backing Unrivaled, a professional women's basketball league.

His VC foray isn’t Giannis’ first rodeo in business, having explored strategic partnerships with global brands like Nike, JBL, WhatsApp, and Disney, he plays an active role in product development, storytelling, and market strategy.

With Nike, for instance, he isn’t just a signature athlete, he’s involved in designing footwear and apparel, launching collaborations, and crafting narratives that resonate with audiences worldwide. His "Thanks for Sharing" shoe is a prime example of how he integrates authenticity and personal values into his ventures.

Beyond Build Your Legacy Ventures, Giannis oversees a growing business empire through BYL Group, which manages his global portfolio, partnerships, and investment assets. He is also behind Improbable Media, a next-generation media company focused on the intersection of sports, entertainment, and culture.

Despite the ambitious scope of the fund, Build Your Legacy Ventures has not disclosed the size of its investments or total capital under management. What is clear, however, is Giannis’ unwavering commitment to building a business legacy that mirrors his championship mindset—focused on excellence, innovation, and impact.